December 23rd, 2010 - Ulysse Nardin opted for unique way of opening their first U.S. boutique store. They chose to have a successful existing dealer in the area do it for them.
East Coast Jewelry can claim to operate one of the most successful watch selling businesses in the U.S.
An existing Ulysse Nardin watch dealer, it was chosen to have the honor of starting and operating the Ulysse Nardin boutique,in the Boca Raton Town Center Mall located relatively close to its main store in South Florida.

Debuting at the event was the release of the Ulysse Nardin Maxi Marine Diver “Boutique” watch.
A limited edition of 250 pieces timepieces, to be sold exclusively at the Boca Raton boutique store.
The case - 46 mm - in titanium with an 18k rose gold bezel, the watch is interesting for being mostly covered in black vulcanized rubber.
A perfect mixture of sport and luxury. 

Officially certified chronometer movement. Power reserve indicator. Oversized seconds-hand. Screw down security crown. Unidirectional turning bezel.Date at 6 o'clock.
Bezel in 18K rose gold.
Dial - Black with bold red letters designating the watch as "Boutique".
Transparent caseback with sapphire crystal.
Water resistant to 200 meters.
Strap - black rubber with two titanium elements - one with the Ulysse Nardin name, the other stating - Limited Edition.